Calabria and Lazio wineries expand promotion in five global markets

Santa Venere and Villa Caviciana are stepping up international promotion in Brazil, China, Switzerland, Singapore and the United Kingdom. The wineries are using tastings, portfolio presentations and regional storytelling to build export relationships and raise awareness of lesser-known Italian wine regions.

Why it matters: - Santa Venere and Villa Caviciana are trying to raise the profile of Calabria and Lazio in international wine markets. - The push targets importers, distributors, restaurants, specialist retailers and consumers in five countries with different wine cultures and sales channels. - The effort could help more regional Italian wines reach new buyers and create longer-term commercial relationships.

What happened: - Santa Venere, based in Calabria, and Villa Caviciana, based in Lazio, are continuing international promotion across Brazil, China, Switzerland, Singapore and the United Kingdom. - The wineries are presenting their wines and regional identities to wine professionals, importers, distributors and consumers. - The initiative is centered on the coming months, with continued engagement planned in each market.

The details: - Calabria offers a Mediterranean climate, varied landscapes and indigenous grape varieties that shape its wine identity. - The region’s wines include Ciro’, in both white and red versions. - Lazio adds another Italian wine tradition through its own terroirs and viticultural approaches. - Villa Caviciana is located near Lake Bolsena, about 90 minutes north of Rome. - The wineries’ portfolios include still red, white and rosé wines. - The selection also includes sparkling wines made with Metodo Classico, wines made with Metodo Ancestrale, a passito wine and organic extra virgin olive oil. - Both wineries are organic and say their production reflects organic viticulture and the expression of place.

Between the lines: - The campaign is not just about selling bottles. It is also about repositioning lesser-known Italian regions as distinct sources of quality wine. - Calabria and Lazio are being presented as complementary rather than interchangeable, which gives international buyers more reasons to explore the portfolios. - The focus on grape varieties, production methods and regional identity suggests a strategy built around differentiation, not volume.

What’s next: - The wineries will continue presenting their wines and production methods in the five target markets over the next few months. - Future outreach is expected to emphasize partnerships with importers, distributors, restaurants and specialist retailers. - The wineries will keep highlighting regional grape varieties and the stories behind the wines to expand international visibility.

The bottom line: - Santa Venere and Villa Caviciana are betting that regional identity, organic production and diverse styles can open more doors for Italian wine abroad.